How to Improve Your Digital Advertising in 2023

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While you can set goals for your business at any time of the year, starting at the beginning is a great way to track how you performed throughout 2023 alone. One thing that we can continually improve upon is our digital advertising strategy as this advertising medium is constantly changing. Because we’re living in the […]

5 Effective Ways to Boost Your Business Fast in 2023

Now that we’re officially in 2023, it’s time to find ways you can continue to grow and improve your business. Steps you take today can help give you the boost you’re looking for both right away and throughout the rest of the year. Waiting too long to take action can lead you to fall into […]

How a Marketing Campaign changed the city of Hermantown, Minnesota

Whether you’re running a temporary ad campaign to instill change within your community, or you’re trying to gain more traction as a business, a full marketing campaign will ensure that your efforts are successful. Working with an outside marketing firm such as The Cultural North is a great way to focus efforts on your goals […]

Practical & Easy Ways to Improve Your SEO

Scrabble letters that spell "SEO"

Whether you’re posting blogs or drafting up the perfect website content for your homepage, it’s important to focus on the searchability of the words you’re using. Why is this? Without paying attention to what users are commonly searching for when you’re hoping they stumble across your website, the chances they find you at all diminish, […]

5 Tips to Help You Reach Your Target Audience

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The goal of marketing is to reach your target audience via channels like social media, email, Google, catalogs, etc. By doing so, you can reach current and potential customers, and increase your brand awareness and further your brand’s reach. Knowing this, what should your marketing team focus on to reach your target audience? There are […]

Fun and Effective Marketing Strategies For Fall

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Fall is in full swing and while it may not be the most popular season (it’s spring in case you were wondering), it’s still a season that many people look forward to. So, it’s time to take advantage of the changing weather and explore some fun and effective marketing strategies to conjure up new business […]