A Few Things to Consider When Creating a Marketing Strategy
Your marketing strategy will set you up for the rest of the upcoming year. So, being thorough, specific, and confident in your decisions will be the key to its success. If you’re starting to think about what your 2025 marketing strategy is going to look like, then you’re in the right place! The following are […]
How to Create an Annual Marketing Budget and Strategy
Unless you have a really special type of business, marketing is basically a non-negotiable. Setting a budget ensures you don’t spend too much or that you don’t spend too little. Putting together a focused, actionable plan helps you stay true to your efforts without forgetting any key tactics, benchmarks, or goals along the way. Marketing […]
You Have a New Website—Now What?
Websites are amazing tools for ensuring the success of your business. However, they are merely tools. All tools have a specific purpose that helps get the job done, but they remain useless until you actually pick them. While websites aren’t entirely futile without a bit of legwork, they won’t provide you with the benefits that […]
How to Transform Your Business this Summer
You’re in a slump. Maybe you’re not hurting for sales, but things could definitely be better. Without moving forward, you’re just standing still. Yes, it’s better than moving backward, but what’s next? Let’s talk about how to breathe life into your business this summer. Start here: Branding When was the last time you refreshed your […]
The Importance of Having a Content Strategy
So you think no one’s reading your website, eh? Why worry about what words you use when no one’s paying attention to what it says? You’re probably right, except that you’re also wrong. Not many human beings go to a website to read at length. However, there is one thing that’s reading your website, and […]
Keyword Research: What Is It & How Do You Do It?
If you have a website, blog, or any other searchable digital resource, then SEO is one of your top priorities, whether you’re making it one or not. You may have heard this term in one of our previous blogs or from a digital marketing guru but it may not be something you’ve been dying to […]
Easy & Effective Ways to Drive More Traffic to Your Website
Your website should be your ultimate sales tool. Depending on your business, it’s able to inform users why they should choose you, show them what you’re all about, and even host a space for online shopping. However, when not being used correctly, your website can become your biggest money waster, and we’re here to tell […]
What is SEO & 5 Reasons Your Business Needs it
Search Engine Optimization is likely a term you’ve heard before, but it might not be something you’re always paying attention to. If your business is doing just fine without it, why worry? While this may be true, consider how much better your business could be doing if it’s already well-off without the use of SEO. If […]
Signs your Digital Marketing Strategy isn’t working
With how much time people spend on the internet and on social media every day across every generation, it’s created an amazing space for advancing your marketing strategy. However, while the average Millennial start-up company might make it look easy, it is not hard to create a digital marketing strategy that just isn’t working. If […]
How To Reach Different Generations with Marketing
Your marketing strategy is more than likely focused on reaching your target audience. One important thing to consider with your target audience is their age, or what generation they’re from. You may only be marketing to one specific generation, or you may be marketing to multiple generations. Either way, there are going to be specific […]