Whether you’re posting blogs or drafting up the perfect website content for your homepage, it’s important to focus on the searchability of the words you’re using. Why is this? Without paying attention to what users are commonly searching for when you’re hoping they stumble across your website, the chances they find you at all diminish, and here’s why!
What is SEO?
Search Engine Optimization, or SEO, “is the process of continuously improving your site’s organic rankings on search engines such as Google, YouTube, Amazon, and Bing.” SEO is an extremely valuable “digital marketing channel” because it can help you drive more targeted users to your site by appearing higher in search engine rankings! If you’re not focusing on SEO or you’re finding that you need to try something a little different, then we have a few tips to get you moving in the right direction.
5 ways to improve your SEO
As previously said, without a strong focus on SEO, you may not be driving enough free, organic traffic to your website, causing your content and website to get lost in a long list of search results. Here are five things you can do you improve your SEO and get spotted more often:
1. Improve your website for better SEO
Having a website built to improve your SEO is one great way to ensure you’re driving search results to your website. There are a variety of ways that you can achieve this, including:
- Minimizing the time it takes for your page to load to keep users on your site longer
- Ensuring your website is mobile-friendly as most users are searching from their phones
- Formatting your page so it’s simple and easy for users to read and navigate to ensure they find what they’re looking for quickly
- Using keywords and long-tail keywords naturally throughout your website
- Writing a strong meta-description that’s informative and attractive to your site
2. Optimize your links
Quick Sprout notes that another great way to increase the SEO of your content is to use quality, secure links throughout your writing. Not only does it make your blog, article, or website more valid to search engines, but it shows users reading your content that you are a trustworthy source. You need to be using external links (links to other websites) and finding ways to naturally incorporate internal links (links to pages on your website) throughout your content to do this successfully!
It’s also important to ensure that links you’ve used in the past are not dead links. While this doesn’t often happen with secure links, you should still be checking. Having dead links in your content will cause your SEO to plummet and will decrease the trustworthiness of your site to users!
One additional way you can increase your SEO is to increase your backlinks (Semrush). Backlinks are links on other websites that will lead users and readers back to your website. Check out How to Get High-Quality Backlinks in 2022
3. Perform quality keyword research
Keyword research is going to allow you to ensure that you’re incorporating the right keywords and long-tail keywords throughout your blogs, articles, and website. These are going to be the words and phrases users commonly enter to perform their website searches. Without performing the necessary research, you may not use any of the most commonly used words and phrases at all, causing your content to get pushed to the bottom of their search.
It’s important not to over-saturate your content with the popular keywords and phrases that you do find, though. These words should be used naturally throughout your content, otherwise, search engines will catch on and push your posts and website down to the bottom of the search queue. Using keywords and phrases in your title, headlines, and organically throughout the blog or website is the best way to increase your SEO!
4. Determine your “organic search baseline”
Using tools like Domain Overview, you can see how visible your site is currently. Semrush also recommends doing this for the websites you consider your competition. By finding out this necessary information, you’ll know exactly where to start and what goals you need to set for your digital marketing plan!
You can also use tools like Google Analytics and Bing Webmaster to get similar baseline information.
5. The importance of social media and social sharing
The majority of people of all ages across the world spend at least some time on social media most, if not every, day. So, it’s important to have the necessary social media platforms set up for your business and take advantage of these platforms to post helpful, useful, and relatable content as well as a link back to your website.
In addition to sharing information via social media, you should be encouraging your followers to share your content as well. Not only will this help you increase organic traffic to your website, but it will also increase your SEO! Here are some ways to help you improve the social sharing of your content.
Focusing on producing high-quality content that’s attentive to keywords, long-tail keywords, and quality links as well as ensuring your website is user-friendly and well-formatted will help you successfully increase the SEO of your website and blog posts! When your SEO is high, more traffic is driven to your content, contributing to organic boosts in business!
Looking for more helpful content to boost your digital marketing? Check out 5 Tips to Help you Reach your Target Audience!