Now that we’re officially in 2023, it’s time to find ways you can continue to grow and improve your business. Steps you take today can help give you the boost you’re looking for both right away and throughout the rest of the year. Waiting too long to take action can lead you to fall into the same old patterns that may not have helped drive your success in 2022.
So, if you’re looking for the most current ways to boost your business this year, we’ve curated a list of actions you can take today!
How to quickly boost your business this year
Whether you want to expand your brand’s reach, create a better company culture to reduce turnover, or find better ways to utilize your social media platforms, there are a variety of things you can do to grow your business.
1. Update your website
Your website is your best sales tool. It communicates who you are, what you do, and what you sell while driving business both virtually and to your physical location. So, it’s important that it’s updated both cosmetically and technologically, easily searchable, and user-friendly. Great improvements include:
- Refreshing your logo, icons, color scheme, and font style and size
- Rewriting your website copy to be more SEO-friendly
- Improving the loading speed of your website
- Focusing on the user’s experience throughout your site
- Making your website mobile-friendly
- Removing broken links, dead links, outdated information, unnecessary and low-quality images and videos, lengthy content, meaningless copy, and vague headlines
- Optimizing your landing pages
- Creating a worthy contact page
- Incorporating current tech trends
Working with a professional agency will ensure that your website gets the revamp it needs to grow this year. Check out some of our recent projects!
2. Refresh your digital marketing plan
Your digital marketing plan is going to make or break who visits your business’s website. You could have a beautifully designed site with an amazing user experience, but if you’re not marketing correctly, traffic will be bypassing you as if you were the scenic route.
As most people spend some amount of time on their phones and/or their computers almost daily, digital marketing and advertising will help drive the right traffic to your website and convert more visits into sales. Boost your digital marketing plan by:
- Revisiting and redefining your target audience as it may have undergone some changes, or you may find something you previously missed
- Determining which advertising platforms are going to best reach your target audience
- Ensuring your landing pages, links, and SEO strategies are effective
- Focusing on improving the SEO of your website copy and in your blogs and articles
- Curating an effective social media strategy
Always remember to analyze your digital marketing efforts so you can determine what’s working, what isn’t, and where you need to spend more time and resources. In addition, setting marketing goals will help you see the effectiveness of your current efforts as a whole and where there’s room for improvement!
3. Create consistency across platforms
If you went through the effort of rebranding your organization and redesigning your website, it’s important that everything associated with your business reflects the latest updates. Brand consistency will ensure brand recognition. Emails, social media platforms, advertisements, your website, additional marketing tools, and even your physical location should all reflect your most current brand.
According to Mail Chimp, brand consistency and recognition are important for your business as they will boost “customer trust and loyalty,” help you stand out from your competitors, and develop brand authority.
4. Revisit your Mission, Vision, and Values
A mission and vision statement and core set of values help you achieve a variety of things within your organization. This includes setting yourself apart from your competition, communicating your core purpose and values to your target audience, and providing your employees and team leaders with a set of guiding pillars for the company culture. Without a meaningful mission, vision, and set of values, you lose a sense of direction both for your employees and for the goals you set for your business.
Regularly revisiting these ideals will help to “ensure that they accurately reflect your association’s identity,” according to Naylor. We live in a world that’s constantly changing, and the business world is not immune to this as your organization is always evolving. Without revisiting your mission, vision, and values, they may end up becoming meaningless and lacking value to your company, customers, and employees.
5. Focus on sharing relevant, useful, and educational content
Social media has become a powerful digital marketing tool and provides innumerable benefits to your business’s financial goals and brand awareness. This is in large part thanks to the ability to share content about and related to your business with your followers and consumers.
Not only is it a great way for you to show them what your brand is all about and the value you can bring to them, but it can help you build brand reach, identity, and trust. Through professional collaborations, educational blogs, advertisements, and other relevant and useful content, you’re able to remain in front of your target audience and drive even more traffic to your website.
It also provides you with an opportunity to bring priceless value to your target audience aside from just trying to sell your products and services as they’re not always going to need them. So, it’s imperative for the success of your business that you have a strong social media strategy and presence. Check out some of the most current content marketing trends to ensure you’re staying relevant in 2023!
For even more ways to give your marketing efforts and business a boost in 2023, contact us today!