You Have a New Website—Now What?

Websites are amazing tools for ensuring the success of your business. However, they are merely tools. All tools have a specific purpose that helps get the job done, but they remain useless until you actually pick them. While websites aren’t entirely futile without a bit of legwork, they won’t provide you with the benefits that […]

Why Is My Website Slow?

We like to think of websites as a second salesperson. Even a handshake. It’s most likely the first thing that someone is going to see before the come to your store, send you an email, or set up an appointment. So, it should capture everything that you have and all that you are. No pressure, […]

Website Design Trends in 2024

Whether you’re building your own website or hiring a company of experts to do it for you, there are a variety of designs that are trending in 2024. While trends are great to keep up on, we recommend looking for innovative ideas that are going to remain timeless. We’ve curated a list of trending design ideas […]

Easy & Effective Ways to Drive More Traffic to Your Website

someone using a laptop

Your website should be your ultimate sales tool. Depending on your business, it’s able to inform users why they should choose you, show them what you’re all about, and even host a space for online shopping. However, when not being used correctly, your website can become your biggest money waster, and we’re here to tell […]

Trendy vs. Timeless: What’s More Valuable for Your Business?

The words: This must be the place

Trends come and go, but the legends never die, right? How can this ideology impact your brand, though? We often see big companies go through several logos and brand changes throughout their life – queue Instagram, Snapchat, Urban Outfitters, and all the rest, but that doesn’t mean every business must follow current trends.  Whether you’re […]

The Importance of Your Website & Why You Need a Redesign

someone typing on a laptop

If you have a business, you most likely have a website. It’s a great way for potential customers and clients to find you virtually, which is the #1-way people search for practically anything in the 21st century. However, if you favor the brick-and-mortar business approach, you may not have given your website design much time […]

How to Prepare Your Organization to Build a Website

Laptop showing 1Roof's website

Thinking about the organization you work at, what is the thing that most thoroughly represents what it is all about? Your business or non-profit is made up of a unique story, a unique way of going about the world, and a unique intention for the future—so where can outsiders get the best picture possible? I […]

How to build a website for your customers and not your departments

Table with notecards and markers

Have you ever come across a website with so many pages that you’d rather wait for the film adaptation? Whatever job you have, you most likely do it five days each week, and eight hours each day. So naturally with all of that time comes an abundance of things you could talk about, whether it […]

Design with Authenticity

A designer designing the Great Lakes Aquarium brand on a tablet

Culture likes to amplify the traits of it’s major influencers. Characters like Miley Cyrus, Kanye West, Stephen Colbert and Barack Obama are heroized or villainized based on their latest behavior. These extremes cause such polarizing views on the famous. One could go from global protagonist to antagonist in an hour. This view on people isn’t […]