No One Likes a Humble Brag: How to Post Content Users Will Actually Engage With
Social media can feel like a hydra—no matter how many heads you think you’ve cut off, another one always seems to pop up. And by heads we mean standards and best practices. They’re always evolving. So how do we become Hercules? How do we set this beast on fire. Well, you don’t. It’s time to […]
How Many Social Media Platforms Should You Be Using in 2024?
One of our least favorite things about social media has been the pressure to be on all of them. For a while now, the motto has been something to the tune of “you’ll reach someone somewhere, so make sure you’re everywhere.” But the numbers just don’t support that idea anymore. According to a study conducted […]
Using AI as Your Social Media Marketing Assistant
How was 2023? Did you kind of feel like you were slowly being consumed by the social media monster? Us, too. The good new is: so was everyone else. According to Hootsuite, there are a few things that we’re all ready to change has we move through 2024 and they’re all aimed at making our lives […]
Why You Need to Automate Your Social Media Posts: Benefits & Top Tools of 2023
One of our 2023 New Year’s Resolutions is to save more time within our business. After all, time is money. One time-saving hack we’ve found extremely valuable is automating our social media posts. If you’re not sure what this is or how to use it or why it’s such an amazing resource for your digital […]
Why should you be using a content calendar?
While we’ve previously relied on more traditional forms of advertising to fill your marketing plan, we’re fully in the age of digital marketing. This means you’re going to need to be generating content on a regular basis to ensure you’re taking full advantage of this innovative marketing tool. So, having a good digital marketing plan […]
Why Does Social Media Matter?
Social media has taken hold of digital marketing by the horns. If you’re wondering why, here’s a fun statistic for you: Americans spend an average of 2 hours and 47 minutes on social media every day. And that’s only the average! Let’s talk a little bit more about why social media matters, and what it […]