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Why Does Social Media Matter?

Social media has taken hold of digital marketing by the horns. If you’re wondering why, here’s a fun statistic for you: Americans spend an average of 2 hours and 47 minutes on social media every day. And that’s only the average! 

Let’s talk a little bit more about why social media matters, and what it can do for your business.

Proven ways social media will boost your business

Hootsuite curated a list of 22 ways social media can benefit businesses. Here are the ones that we believe are going to be most impactful for you:

Boosts brand awareness

Brand awareness tells you how well your target audience recognizes you and how well they know your brand. The higher your brand awareness is, the more trustworthy and popular your business is considered!

With that being said, “83 percent of Instagram users say they discover new products on the platform.” So, making the most of platforms like Instagram and Facebook are great ways to reach new members within your target audience and boost your brand awareness!

Helps you target advertising

One of the best benefits of using social media in your digital marketing plan is that you can better target your advertising using their platforms. Instead of shooting in the dark, you’re able to pay for the exact audience that you want your ads to hit and get the most out of your marketing budget! 

Social Ads allow you to input things like “demographic information, geography, language, and even online behaviors,” ensuring that you’re reaching your intended audience.

Helps you stay in front of potential customers

As we noted earlier, social media users spend, on average, 2 hours and 47 minutes every day on social media. This means they’re checking it at least once, if not several times per day. 

Having a good plan for your social media strategy will help you keep fresh, compelling, and informative content in front of your intended viewers. When they’re ready to make a purchase, you’ll be at the front of their mind!

Raises website traffic

Social media platforms are a great spot to plant links leading back to your website, contributing to an increase in your site’s traffic! Easy ways that this can be done include:

  • Providing a link to your site in all of your posts
  • Adding a link to your site in your social media profiles
  • Sharing and linking to any new blog posts 
  • Linking to new products

Your social media page is also a great spot to post helpful surveys and get constructive feedback from your followers, increasing website traffic and overall engagement!

Helps you generate new leads

Lead generation is easy, cost-effective, and powerful when it’s done via your social media pages. Lead Ads on Facebook and Instagram are designed specifically to help your targeted audience express their interest in your company.

More leads mean more sales! Learn more about Lead Ads!

Gives you a spot to promote content

If you hope to increase the trustworthiness and expertise of your business to your target audience, social media platforms are a great place to do this. Posting content that demonstrates how well your company knows the market will show users just how reliable you are.

This can be done easily by using relevant statistics and previously conducted studies!

Helps you learn more about your clientele

By using your social media platform’s analytics, you can learn a lot about your customers and target audience. In turn, this can help you make better business decisions, whether it be your social media marketing strategy or products your business should be spending effort on. 

The key takeaway

Most people spend a large quantity of their time skimming through social media. Ensuring that your digital marketing plan includes a solid social media strategy will help you reach more users within your targeted audience and boost your brand awareness, website traffic, and sales overall!