Brand Storytelling: What Is It & How Do You Do It?

Everyone has branding. Even if you don’t, a lack of branding is still branding 👀 Whether you’ve taken the time to establish yours or not, have you heard of Brand Storytelling? It takes branding one step further and helps organizations create an entire story surrounding themselves, inviting their audience into their world with them. Interested? Keep reading! What […]

How to Transform Your Business this Summer

A website that has undergone a rebrand or business transformation.

You’re in a slump. Maybe you’re not hurting for sales, but things could definitely be better. Without moving forward, you’re just standing still. Yes, it’s better than moving backward, but what’s next? Let’s talk about how to breathe life into your business this summer. Start here: Branding When was the last time you refreshed your […]

New Brand, Who This? Signs it’s Time for a Rebrand

If you’re wondering why branding is important, then it’s probably time for a refresh and I beg you to read this article. Your brand is the entire personality of your business and it’s what your audience will associate with you when they consider investing in whatever it is that you have to offer. Are there […]

Trendy vs. Timeless: What’s More Valuable for Your Business?

The words: This must be the place

Trends come and go, but the legends never die, right? How can this ideology impact your brand, though? We often see big companies go through several logos and brand changes throughout their life – queue Instagram, Snapchat, Urban Outfitters, and all the rest, but that doesn’t mean every business must follow current trends.  Whether you’re […]

Designing for the client’s client

We share an office with one of our clients, Arrowhead Community Employment (ACE). They help people with disabilities actively participate in their community through employment. This work doesn’t stop at finding them a job, but also extends to offering mentorship and encouragement to their client every step of the way. They are a genuine and […]

How Business and Design Shape Each Other

Creative Director, Beau Walsh going through presentation with ACE

Design is the arrangement of ideas. It aggregates a mess of messages to communicate a solid concept to the audience. Designers are raised amongst this innate sense of organization. The rules of applying emphasis becomes just as engrained as photoshop and typography. Every tick mark influences the way in which things are perceived. The best […]

Design with Authenticity

A designer designing the Great Lakes Aquarium brand on a tablet

Culture likes to amplify the traits of it’s major influencers. Characters like Miley Cyrus, Kanye West, Stephen Colbert and Barack Obama are heroized or villainized based on their latest behavior. These extremes cause such polarizing views on the famous. One could go from global protagonist to antagonist in an hour. This view on people isn’t […]