How To Reach Different Generations with Marketing

whiteboard that says the word "audience"

Your marketing strategy is more than likely focused on reaching your target audience. One important thing to consider with your target audience is their age, or what generation they’re from. You may only be marketing to one specific generation, or you may be marketing to multiple generations. Either way, there are going to be specific […]

The Importance of Your Website & Why You Need a Redesign

someone typing on a laptop

If you have a business, you most likely have a website. It’s a great way for potential customers and clients to find you virtually, which is the #1-way people search for practically anything in the 21st century. However, if you favor the brick-and-mortar business approach, you may not have given your website design much time […]

Designing for the client’s client

We share an office with one of our clients, Arrowhead Community Employment (ACE). They help people with disabilities actively participate in their community through employment. This work doesn’t stop at finding them a job, but also extends to offering mentorship and encouragement to their client every step of the way. They are a genuine and […]

How Business and Design Shape Each Other

Creative Director, Beau Walsh going through presentation with ACE

Design is the arrangement of ideas. It aggregates a mess of messages to communicate a solid concept to the audience. Designers are raised amongst this innate sense of organization. The rules of applying emphasis becomes just as engrained as photoshop and typography. Every tick mark influences the way in which things are perceived. The best […]

Design with Authenticity

A designer designing the Great Lakes Aquarium brand on a tablet

Culture likes to amplify the traits of it’s major influencers. Characters like Miley Cyrus, Kanye West, Stephen Colbert and Barack Obama are heroized or villainized based on their latest behavior. These extremes cause such polarizing views on the famous. One could go from global protagonist to antagonist in an hour. This view on people isn’t […]

3 Ways Design Gives Directions to a Destination

Road map laid out in the front of a car

Months ago, a friend asked me during lunch this question–is a website an advertisement or a destination? We both had nerdy grins at the prospect of a philosophical design & marketing question. After a brief discussion we came to the conclusion that a website is a destination. That answer came too quickly for me so […]

Design & Kitchen Nightmares

Knife cutting a cupcake

Yes, we’re talking about the Fox TV show starring the more-bleeps-than-not celebrity chef, Gordon Ramsay. I’ll admit, I really like the show. I’m not sure if that’s a good thing or not, but I’m kind of hooked. Granted, they annoyingly pack exposition and dramatic transitions like a burrito with too much rice. But there’s still […]