About us
what is the
cultural north ?
It’s not about geography
We often ask ourselves “What is the peak of culture? What is north on the compass of culture?”
And we’ve come to find that it’s not a specific people group or a singular organization. It’s the best values being lived out and worked out by those who want to live intentionally serving others in the world.
We are not masters of the subject but are constantly in heartfelt pursuit. And we believe that anyone else who shares in that vision are among The Cultural North.
So why design and marketing?
Because we want to see a world where the most people possible are thriving. Our specific focus in that ultimate vision is in the culture of organizations—that they can be clear, intentional, and people-centered.
All of that requires great storytelling, great communication, and great strategy. So while there are many ways to help the world thrive, and even to impact culture, we bring our strengths to come alongside yours and build towards this vision.
Behind and in front of every brand are real people
Meet the team behind our brand and so many others. To us, we are more than our job titles, so take the time to read through their biographies.
Beau
Creative Director / Founder
Passionate about all things creative, Beau Walsh is always in search of the most memorable and effective ways of communicating ideas—from aligning people’s visions, to crafting board games and writing music.
Aaron
Director of Operations & Sales
A prolific athlete in high school and college, Aaron Johnson is specially equipped to align our team and our clients towards each of their aspirations and goals with clarity and honesty.
Tanner
Account Manager
Working with people all day, every day requires a flexible mindset and an ability to make quick decisions. Tanner Nickerson brings a unique spice for life to the office and shows it whenever he interacts with us and our clients.
Olivia
Marketing Sales Consultant
Olivia is a passionate networker whose mindset is grounded in hard work and fueled by the belief that meaningful connections are the key to unlocking new opportunities. With a creative spirit, she channels her energy into writing poetry and immersing herself in music during her downtime.
Faith
Marketing Manager
Truly a jack of all trades, when Faith isn’t hiking, exploring Duluth, or DJing on the side, she’s at the office with us. A marketing mastermind, she makes sure we all stay on track, offering words of wisdom whenever things get murky.
Sarah
Copywriter
To say Sarah Lilleodden does much more other than writing would almost be a lie. Yes, collecting coffee cups on her desk, doing the day’s NYT puzzles, and being shamelessly opinionated are also some of what she adds to the office. But she just can’t quite get out of the world of reading, writing, and editing.
Ethan
Multimedia Specialist
Ethan Gibbs is a master at taking on new challenges, grasping the essentials, and synthesizing them into a bigger picture in web development and filmmaking along with his personal pursuit of music in his own recording studio.
Madeline
Graphic Designer
Madeline Roberts brings a distinctive quality to her life and design work with her passion for learning Japanese, finding inspiration, and maintaining the coolest desk in the office.