Making the world more healthy
BRANDING / WEB / ILLUSTRATION / PRINT
The founders of Reimagine Wellness set out to create an entirely new way of teaching the basic standards of health in regions that are culturally, economically, and generationally diverse. Together, we created a brand that represented their engaging and dynamic approach to teaching wellness.
Telling the story
The phrase “Eat better, move more” is a powerful set of four words that sets the stage for an engaging video that communicates not only the big idea of the brand, but also the positive and uplifting tone that speak it in. We worked with the team in Willmar, MN to bring their concept to life.
The logo concept
As we dug into the unique methodology that Reimagine Wellness brings to their audience, we discovered that much of it centered around their daily health tracker. Each day, their students check off the boxes based on their actions. But we discovered that good health isn’t just a single day’s worth of boxes, but the compounding effect of making more small healthy decisions every single day.
Bold Web Design
With such a dynamic and engaging brand, we needed to create a website that matched it. We made use of the bright colors and bold paint splotches to capture the visitor’s attention and bring them towards the calls to action throughout the site.
The Reimagine Wellness team came up with a brilliant journal that featured educational lessons and work sheets to accompany the classes and daily tracking. We saw that as an opportunity to fully extend the brand all the way down to fun illustrations on every single page.