American Academy of Nurse Entrepreneurs - Web & Print
The American Academy of Nurse Entrepreneurs is an online community of advanced practice nurses who manage their own medical practices or are interested in doing so. The brand we created reflects the warmth and expertise of the community, and the website strives to engage its customers on both a personal and intellectual level.
The American Academy of Nurse Entrepreneurs (AANE) brand embodies both warmth and expertise, social relevance and modern sophistication. It strives to engage its customers on a personal level while maintaining intellectual credibility as a modern academic forum.
Web with a goal
AANE is all about empowering advanced practice nurses to start and grow their own practices. The website doesn’t waste any time in communicating that to the audience, diving into exactly how they do that through the use of video and additional content—all driving the visitor towards becoming a member of this fast-growing community.
How you convert matters
One of the best ways to show your audience that you provide a product of value is offering that right up front. We worked with AANE to develop a free digital resource that we knew would catch their user’s eye and provide a great introduction to the company.
We do it to help communities.
Roughly one-third of American live in medically underserved communities (MUA) – meaning many communities are struggling to find quality healthcare options. Nurse-owned practices are the solution for providing high quality, affordable healthcare across the country.
We do it to help nurses.
We help nurses gain the freedom and flexibility to decide when, where and how they care for their patients.
We do it to help families.
We help nurses design their lives so they can spend more time with family while still achieving their professional goals.