The Importance of Having a Content Strategy


So you think no one’s reading your website, eh? Why worry about what words you use when no one’s paying attention to what it says? You’re probably right, except that you’re also wrong. Not many human beings go to a website to read at length. However, there is one thing that’s reading your website, and […]

Why Is My Website Slow?

We like to think of websites as a second salesperson. Even a handshake. It’s most likely the first thing that someone is going to see before the come to your store, send you an email, or set up an appointment. So, it should capture everything that you have and all that you are. No pressure, […]

Why Your Vision Statement Matters

Whether you’re just starting a new business or you’ve had or been a part of one for a long time, you’ve most likely run across the term vision statement. Mission statement and values are probably words you’ve hear, too, but for today we’ll focus on the vision. As a broad term, this can feel too vague […]

Small Business Marketing Match Grant

Small business marketing match grant

Attention small business owners of Duluth, MN! In case you haven’t already heard, the Small Business Marketing Match Grant is officially accepting applications now through April 29th. This is a great opportunity for Duluthians looking for a way to grow there small business or help with getting a fairly new one off the ground. Keep […]

How Many Social Media Platforms Should You Be Using in 2024?

social media platforms

One of our least favorite things about social media has been the pressure to be on all of them. For a while now, the motto has been something to the tune of “you’ll reach someone somewhere, so make sure you’re everywhere.” But the numbers just don’t support that idea anymore. According to a study conducted […]

Using AI as Your Social Media Marketing Assistant

How was 2023? Did you kind of feel like you were slowly being consumed by the social media monster? Us, too. The good new is: so was everyone else. According to Hootsuite, there are a few things that we’re all ready to change has we move through 2024 and they’re all aimed at making our lives […]

Client highlight: Wild State Cider

While we offer a variety of digital marketing services here at The Cultural North, one of our foundations is website development. For years, we’ve been working to provide our clients with beautiful, intentionally designed, and innovative websites. We’ve honed in our project process to ensure that the process runs smoothly and efficiently from start to […]

Website Design Trends in 2024

Whether you’re building your own website or hiring a company of experts to do it for you, there are a variety of designs that are trending in 2024. While trends are great to keep up on, we recommend looking for innovative ideas that are going to remain timeless. We’ve curated a list of trending design ideas […]

Top Hiking Trails in Duluth, MN

North shore view

The northland is riddled with hiking trails. So, if you’re looking for something to do it’s a great way to spend an afternoon, whether you’re an avid hiker or just dipping your toes in the water. Even if you’ve lived in Duluth, MN, your entire life, there’s probably a hiking trail or two that you […]