How a Marketing Campaign changed the city of Hermantown, Minnesota

people putting their hands in the middle

Whether you’re running a temporary ad campaign to instill change within your community, or you’re trying to gain more traction as a business, a full marketing campaign will ensure that your efforts are successful. Working with an outside marketing firm such as The Cultural North is a great way to focus efforts on your goals […]

Trendy vs. Timeless: What’s More Valuable for Your Business?

The words: This must be the place

Trends come and go, but the legends never die, right? How can this ideology impact your brand, though? We often see big companies go through several logos and brand changes throughout their life – queue Instagram, Snapchat, Urban Outfitters, and all the rest, but that doesn’t mean every business must follow current trends.  Whether you’re […]

Practical & Easy Ways to Improve Your SEO

Scrabble letters that spell "SEO"

Whether you’re posting blogs or drafting up the perfect website content for your homepage, it’s important to focus on the searchability of the words you’re using. Why is this? Without paying attention to what users are commonly searching for when you’re hoping they stumble across your website, the chances they find you at all diminish, […]

The Importance of Your Website & Why You Need a Redesign

someone typing on a laptop

If you have a business, you most likely have a website. It’s a great way for potential customers and clients to find you virtually, which is the #1-way people search for practically anything in the 21st century. However, if you favor the brick-and-mortar business approach, you may not have given your website design much time […]

5 Tips to Help You Reach Your Target Audience

A person writing on a whiteboard

The goal of marketing is to reach your target audience via channels like social media, email, Google, catalogs, etc. By doing so, you can reach current and potential customers, and increase your brand awareness and further your brand’s reach. Knowing this, what should your marketing team focus on to reach your target audience? There are […]

Fun and Effective Marketing Strategies For Fall

A group of friends at a coffee shop

Fall is in full swing and while it may not be the most popular season (it’s spring in case you were wondering), it’s still a season that many people look forward to. So, it’s time to take advantage of the changing weather and explore some fun and effective marketing strategies to conjure up new business […]

Why Does Social Media Matter?

gold social media hashtag

Social media has taken hold of digital marketing by the horns. If you’re wondering why, here’s a fun statistic for you: Americans spend an average of 2 hours and 47 minutes on social media every day. And that’s only the average!  Let’s talk a little bit more about why social media matters, and what it […]

Best Work Culture Podcasts of 2022

Work Culture Podcasts

For many of us, work is a place and mindset we spend around a third of our day in. It’s a place where we feel friction and setbacks, triumph and accomplishment. It’s where we get to know people with our same interests and people that are completely different from us. But how often do we […]

How to Prepare Your Organization to Build a Website

Laptop showing 1Roof's website

Thinking about the organization you work at, what is the thing that most thoroughly represents what it is all about? Your business or non-profit is made up of a unique story, a unique way of going about the world, and a unique intention for the future—so where can outsiders get the best picture possible? I […]

Clarity, Intentionality, and Humanity: The Cultural North’s Guiding Values


We live in a chaotic world. A world that is constantly throwing messages, ideas, distractions, good and bad. With the invention of the internet, that sheer amount of information has only gone up exponentially. Dopamine surges, we see countless alternative lifestyles, and our hearts are pulled in every direction. But clarity steps in. Wielding the […]